Concept:
Create packaging design for the Pilsner and Pale Ale for a brand of beer, to create cohesiveness within the brand but making it such that the two brews are able to be differentiated. The brand, Hypnotic, has a hip and funky design on the face of the beer. The name "Hypnotic" is a byproduct of the funky packaging itself, it is inspired by those sunny hot days sitting in the park with a group of friends, feeling nothing but pure joy. It's the type of packaging that catches your eye in the grocery store and make your friends say, "Hey, where did you get that?".
