This project was a collaboration with PenguinPickUp and an external company called URB-E based out of New York, which makes electric bikes and their containers. Our customers could then request for one of the e-bikes to deliver their packages (everything from amazon orders, to food items, etc.) to their homes. The design for this project was created following brand standards while creating a dynamic and eye-catching illustration that allowed for high ability on the busy streets of Toronto. I also had the opportunity to art direct this photoshoot.
![](https://cdn.myportfolio.com/f38829a2-149b-4726-8cdc-d2b0faaf4c55/dedf9fc7-cc95-4b86-9371-6ff5b0b4cb82_rw_3840.jpg?h=5920c05bd38dd115e92cf4cb42e87b32)
![](https://cdn.myportfolio.com/f38829a2-149b-4726-8cdc-d2b0faaf4c55/98e86eef-ba77-4a07-abc8-64636d8c5b76_rw_1920.png?h=215b3502421f89e613d5a15ed46fcbd3)