This project was a collaboration with PenguinPickUp and an external company called URB-E based out of New York, which makes electric bikes and their containers. Our customers could then request for one of the e-bikes to deliver their packages (everything from amazon orders, to food items, etc.) to their homes. The design for this project was created following brand standards while creating a dynamic and eye-catching illustration that allowed for high ability on the busy streets of Toronto. I also had the opportunity to art direct this photoshoot.
